Our graphic elements give our brand unique ways to visually stand apart from other universities. When they’re used consistently, these elements add depth to our visual language.
Think of this set of graphic elements as a toolbox that will help you create compelling compositions. Always consider which particular tools will best communicate your message and speak to your specific audience.
Checkerboard Pattern
We’ve deconstructed our traditional checkerboard pattern to be used as a design element within layouts.
Linear Checkerboard Pattern
When a more elegant application is required, the linear version can be used to anchor text or frame imagery.
Abstract Checkerboard Pattern
For a more energetic effect, the abstract checkerboard pattern makes more liberal use of the brand colors.
Patterns and Textures
We have two official patterns and two official textures that can add visual depth and interest to layouts.
Linear Shadow Fills
The linear shadow fill is a dynamic way to emphasize an image shadow or short phrase.
Icons
Our official icons are a set of illustrated graphics that create visual interest and context for key pieces of information.