For more casual or lighter pieces, these illustrated icons are a unique way to add a fun element to our visual brand. Each icon can be used to express multiple meanings and a variety of ideas.
The icons are created with outline in Wildcat Blue, with fills and accents that use colors from the secondary palette.
Use them sparingly to help readers visualize content. When we pair them with numbers, they’re especially effective in helping illustrate fact-driven graphics.
We also have some more expressive bullet points available. These can be used for short lists or calling attention to important items.
Tips
- Use them to create quick references and to contextualize content.
- Use them to add a sense of fun or whimsy to layouts.
- Icons are best suited for internal audience or multi-page pieces that target prospective students.