Photography

We are known for our hospitality and friendliness. This is a community where anyone can feel at home, no matter their background, interests or pursuits. This feeling can be depicted in several ways — warm, golden lighting; light leaks and lens flares; optimistic, confident looks; authentic connections between people; soft smiles. While these photos may require a bit of setting up, they should always feel candid and in the moment. Photos of people or campus should never look cold (photos of winter weather are an exception) or unwelcoming. Avoid dark lighting and heavy shadows.

At UK, we produce results, in and out of the classroom. Prospective students and alumni both wish to see how our university is delivering on what we promise. This idea can also be depicted in several ways — showcasing student work, from research to fine arts; close collaboration in all disciplines; people working with their hands; confidently posed Seeker Portraits. To achieve the appropriate tone, these types of photos sometimes use more dramatic cropping and angles.