Typography is a vehicle for our brand voice, contributing to how our messages are read and communicated.
- Usual is the primary workhorse for our communications.
- Alt Trade Gothic, a condensed typeface, performs well as an accent to pair with Usual or on its own in headlines.
- Used together, these two typefaces create a clear hierarchy and keep our content legible and engaging.
- Blackbike Rough and Bodoni PT Variable should be used sparingly in design projects.
Official university fonts can be downloaded through Adobe Creative Suite. Download Adobe Creative Suite, here and log in using your LinkBlue ID.