The UK Logo is a primary graphic tool for expressing the university's identity. It should be used in situations where the full lockup is not necessary.
The logo is a graphic element, not a typeface. Do not, under any circumstances, attempt to recreate the logo with other typefaces, no matter how similar they may appear. Always use the approved reproducible artwork. This will ensure the consistent use of the logo in all applications.
Tip: The logo may NEVER be used alone on promotional materials intended for external audiences.
